Type, School of Electronics and Computer Science. 33% of Americans shop online at least once per week. Levels of education are defined according to ISCED-2011 as follows: high (tertiary, ISCED 5, 6, 7 or 8); medium (upper secondary and post-secondary non-tertiary, ISCED 3 or 4); low (at most lower secondary, ISCED 0, 1 or 2). In the era of globalization electronic marketing is a great revolution. A sample of 370 students was selected among postgraduate students at Universiti Putra Malaysia. Those aged 25-54 had the highest share of online shoppers among internet users up to 2016. The findings of this survey are used for monitoring several EU policies, in particular the Digital Agenda, which is one of the pillars of the Europe 2020 strategy (which sets objectives for the growth of the European Union by 2020). This includes taking advantage of options that limit in-store interactions like BOPIS (buy online, pick-up in store), curbside pickup, and subscription services. Over the last decade maximum business organizations are running with technological change. Deepali Bhatnagar Amity University Rajasthan Jaipur Abstract: On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. 7. This paper describes a theoretical model for investigating the influence of satisfaction, trust and commitment on customer loyalty toward online shopping. The most popular type of goods and services purchased online in the EU were clothes and sports goods (65 % of e-buyers), followed by travel and holiday accommodation (54 %). Nowadays, electronic retailing development is becoming more and more prosperous. The study specifically addressed the issues of how often and why Internet purchases were made. 57.3% of online shoppers have an annual household income above $50,000, and 77.9% have education level as some college or higher. 1. 65 % of e-buyers reported having no problem when purchasing online. E-shopping growing steadily, with the biggest increase among young internet users. The 16-24 age-group had the highest proportions of e-shoppers purchasing clothes and sport goods (73 %), video games software and other software and upgrades (34 %), films and music (34 %) and e-learning material (13 %). rcos Hernandez, Jaime (Dublin Business School, 2009) Internet shopping has greatly evolved; therefore it is relevant to investigate if online shoppers' behaviour has also changed. The instrument has demonstrated acceptable levels of internal consistency, reliability, and content validity according to previous documented studies. The reference period for the questions on frequency of online shopping and amounts spent was the three months prior to the survey. Descriptive analysis, Pearson correlation, partial correlation, multiple regression, and path analysis were employed to achieve the objectives of the study. Motivation of Online Shopping among College Students 1. This article takes a closer look at the electronic commerce (e-commerce) of individuals in the European Union. Buy online with Free UK Delivery on Orders Over £25 or Click & Collect within hours. People aged 25-54 made up the highest proportion of e-shoppers buying travel and holiday accommodation (57 %), household goods (52 %), tickets for events (43 %), food or groceries (31 %), electronic equipment (30 %) and telecommunication services (22 %). Figure 8 shows that the main reason given for not making purchases online in the 12 months prior to the survey was a preference for shopping in person in order to be able to see the products before purchasing them, out of loyalty to shops or by force of habit (73 %). Discover our full range of books at Waterstones.com. E-shoppers aged 16-24 were the top age group when it came to clothes and sports goods purchases (73 %), those aged 25-54 in online purchases of travel and holiday (57 %) and the older age group (55-74) in buying books, magazines and newspapers, together with those aged 25-54 (35 % both). Keywords: Online shopping, online shopper behavior, online shopping decision Introduction The internet has played a significant role in our daily life in that people can talk through the internet to one who is actually on the other side of the Earth, can send email around the clock, can search information, can play game with others, and even can buy things online. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones, while maintaining the existing online customers. Modified Technology Acceptance Model (TAM) has been used in the study. Don't worry, we're still letting you buy things (although the biggest discount does come when you don't buy anything at all – but then again, where's the fun in that?). Changes in Revenue Across Ecommerce As people have embraced social distancing as a way to slow the spread of the pandemic, there has naturally been a drop-off in brick-and-mortar shopping. International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue XII, December 2018 | ISSN 2454–6186. Year, Browse by Subject, Browse by The older (55-74) age group took the lead in buying medicines (20 %) and shared the lead in buying books, magazines and newspapers with those aged 25-54 (35 %). The study was undertaken among the students of Ludhiana. The Digital Agenda proposes to better exploit the potential of Information and Communication Technologies (ICTs) in order to foster innovation, economic growth and progress. This enable the e-retailers to support their online customer better by developing suitable marketing strategy in order to attract and convert potential customer as an active customers by encouraging them in an efficient way to make a purchase decision. In 2015, the youngest age group (16-24) overtook the EU average level, surpassing the level of the 25-54 year age group in 2019. Literature Review . down by 1 percentage point from 2014 (Figure 9). The main reason for not buying online is that people prefer to shop in person. Age: 4. In 2019, 35% of e-buyers made purchases from sellers in other EU countries, compared with 2% in 2014. Online shopping is very popular in the EU. 4. The proportion of individuals aged 16-74 having shopped online in the 12 months prior to the 2019 survey stood at 63 % (Table 1). Researchers can apply for access to the micro data. “Online shopping saves money” is surely not the mantra for girls as only 17% support this on the other hand 83% of boys find it really money saving. In terms of frequency, the highest proportion of e-shoppers made purchases in the three months prior to the survey three to five times (34 %), while 32 % did so once or twice. You can also find your local store and sign up to our newsletter. Descriptive analysis, Pearson correlation, partial correlation, multiple regression, and path analysis were employed to achieve the objectives of the study. 35 % of online shoppers bought or ordered goods or services from sellers in other EU countries. This document describes the main policy developments and outlines the main data requirements to monitor European digital policies, information and communication technologies as well as their impact on the economy and society in the period 2016-2021. Author, Browse by The largest proportion of people buying online once or twice is found among those aged 55-74 (39 %). I am currently conducting a study of online shopping behavior, i am already apply the IRB approval in my instructions. Consumers appreciate the convenience of being able to shop anytime anywhere, having access to a broader range of products, comparing prices and sharing their opinion on goods with other consumers. Our survey focus on the online shopping habits among the students To know student’s responses about online shopping To evaluate the number of students that prefer to buy product via online To investigate the type of commodity that purchased by students through online shopping Welcome to the Aldi website where you can find information about our fantastic weekly Specialbuys and groceries that are in store everyday. Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. Abstract. This page was last modified on 30 January 2020, at 11:35. 6. Who is shopping online? The largest increases (15 percentage points or more) between 2014 and 2019 were recorded in Lithuania, Czechia, Estonia, Hungary, Croatia, Poland, Spain, and Slovenia. A large majority of e-shoppers in the 12 months prior to the survey made online purchases from sellers in their own country: 87 %, i.e. Online Shopping Behaviours on Apparel Products among University Students Most countries collected data in the second quarter of 2019. Teens are shopping more via the Internet and brick and mortar outlet stores and less at specialty stores. DISCUSSION AND IMPLICATIONS The number of internet users in India is estimated to touch 635.8 million by 2021 and the e-commerce market is expected to reach US$100 billion by 2017 ( Statista, 2017 ; IBEF, 2017 ). A study on Online Shopping Behavior among the students Ms. Neha Gupta/Dr. The researcher strived to answer three key questions, which sought to find out students’ attitudes towards online shopping, the nationality of students who make the largest number of online purchases, and the barriers that prevent international students from embracing traditional and online shopping methods. Overall, the share of e-shoppers among internet users is growing, with the highest proportions found in the age groups 16-24 (78 %) and 25-54(76 %). The completion of the Digital Single Market is currently one of the political priorities of the European Commission. on Online Shopping Among Students in Mindanao University of Science and from FILI- 121 at AMA Computer University Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. Credit: 20th Century Fox. On the other hand, fewer than 40 % had shopped online in Romania (29 %) and Bulgaria (31 %). As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. According to Experian Simmons, drawing from a pool of 4,887 online shoppers, the 25 to 54 year-old age bracket makes up 65.7% of online shoppers, of which 59.1% are female. The results of the study showed that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. The 2019 survey results are based on responses from a total of 147 531 households in the EU-28 having at least one person aged 16-74, and 193 958 individuals in the EU-28 aged 16-74. Finnish and US online shopping behaviour among university students have suggested that higher purchase frequencies stimulate repeat purchasing rather than variety-seeking behaviour, which gives e-marketers a good reason to make the threshold for shopping as low as possible. The problems encountered most often by EU online shoppers were related to slower delivery than had been indicated at the time of making the purchase (19 %). Online shopping is very popular in the EU. The proportion of e-shoppers varied considerably across the EU, ranging from 29 % of internet users in Romania to 91 % in the United Kingdom. Ecommerce: Shopping Cart. At the end of 2015 the European Commission published a framework called Monitoring the Digital Economy and Society 2016–2021. Everyone has entered to the smartphone world so it is easy to access People aged 25-54 stand out as making more frequent purchases: 18 % of e-shoppers in this age group bought online 6-10 times in the three months prior to the survey and another 18 % did so even more often. Only 16 % of the e-shoppers bought or ordered from abroad other services, such as e-tickets for events (sport events, concerts or other entertainment events) or telecommunication services (subscription of telephone services, SIM cards). Abandon your online shopping basket. In the era of globalization electronic marketing is a great revolution. Cross-border online purchases can be an indicator of the smooth functioning of the single market for e-commerce and the extent to which consumers make use of wider choices and lower prices. This study highlights student’s attitude towards online shopping and their product preference on online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . It is based on the results of the 2019 Survey on ICT (information and communication technology) usage in households and by individuals. 71% of internet users in the EU shopped online in 2019. Typically, a shopping cart is the interface between a company's website and its deeper infrastructure. In consideration with increase in the internet usage and online shopping among the college students, the purpose of this qualitative study was to explore the factors that influence the online buying behavior of the college students in Mumbai . ONLINE SHOPPING HABITS AMONG STUDENTS CONCLUSION Online shopping became more popular among students We analysed the survey succesfully We succeeded to get student's opinions about online shopping DISADVANTAGES OF ONLINE SHOPPING Need … This project was also important for me as the student as it gave me an opportunity to develop the knowledge and pursue the analysis of a critical management issue which was becoming a greater value add channel for a large number of organisations. It reviews existing data sources and lists new areas and data sources to be made use of in the future. – To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action., – Focus group interviews and a literature review identified specific items of interest related to the desirability of shopping online for apparel products. E-Commerce: Shopping Cart Wendell B. Taylor Grantham University Electronic Commerce April 3, 2012 A shopping cart is a piece of software that acts as an online store's catalog and ordering process. Education level Bachelor’s Degree Master Degree PhD Degree 5. Gender, age, level of education and employment situation all affect e-commerce activity (Figure 3). As a result, the e-commerce industry is generating higher sales volume. online survey within few American students, Case, Burns, and Dick, (2001, p.873) concluded that “Internet knowledge, income, and education level are especially powerful predictors of Internet purchases among university Students”. The results of the study showed that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. About 4 % of online shoppers in each case were confronted with final costs higher than indicated and with problems with fraud (e.g. On average, an American between the ages of 18 and 65 has $4,717 of … Gender: Male Female 3. The results of the study showed that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. • 70% hostlers like to use e-shopping websites or browser to do online shopping and rest 30% use e-shopping apps. Data for 2019 were aggregated from micro data transmitted by all Member States and some non-EU countries (Iceland, Norway, Switzerland, Montenegro, North Macedonia, Serbia, Turkey, Kosovo[1] and Bosnia and Herzegovina). Online shopping behavior among Chinese university students @inproceedings{Diao2015OnlineSB, title={Online shopping behavior among Chinese university students}, author={Y. Diao}, year={2015} } Name: 2. The study found that parent contributions to teen purchases … Individuals aged 16-24 led in online purchases worth less than EUR 100 and those aged 25-54 and 55-74 for purchases of EUR 100-499. The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. Perceived risk (PR) had no significant effect on actual use (AU) however, had a significant effect on purchase intention (PI). – To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action., – Focus group interviews and a literature review identified specific items of interest related to the desirability of shopping online for apparel products. The report says that 70 percent of teens prefer to shop at their favorite stores online. In terms of amount spent, the highest proportion of e-buyers (42 %) bought goods or services for a total of between EUR 100 to EUR 499. In consideration with increase in the internet usage and online shopping among the college students, the purpose of this qualitative study was to explore the factors that influence the online buying behavior of the college students in Mumbai . Shopping online is just like heading out to the store. To study the role of education in students` attitude towards online shopping. As shown in Figure 10, of the e-shoppers who in the 12 months prior to the survey made purchases from sellers outside their own country, 80 % bought or ordered physical goods such as electronics, clothes, toys, food, groceries, books, CDs/DVDs. Based on the theoretical model, hypotheses were formulated. One of its main objectives is the completion of the Digital Single Market, in which the free movement of persons, services and capital is ensured and where the individuals and businesses can seamlessly access and exercise online activities under conditions of fair competition, and a high level of consumer and personal data protection, irrespective of their nationality or place of residence. Thus, WS fully mediates the association among online shopping values, web atmospheric cues, and purchase intention. The project, I believe, has led to new insights and a confirmation of consumers’ key motivations to online shopping. The primary data were collected from the respondents which consists of 300 students. Furthermore, 35 % of e-buyers made purchases from sellers in other EU countries, compared with 29 % in 2014. 69% shop online at least monthly. Eight out of 10 people who bought from abroad purchased physical goods. Online shopping or marketing is the use of technology (i.e., computer) for better Descriptive study was conducted and data was collected using questionnaire from 420 respondents. (The Balance). Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing Online shopping or marketing is the use of technology (i.e., computer) for better Over 780 university students were surveyed and answered a 108-item self-administered questionnaire. The proportion of individuals aged 16-74 having shopped online in the 12 months prior to the 2019 survey stood at 63 % (Table 1). The current study focuses on the usage of online shopping among college students with special references to Coimbatore area. • 90% students think C.O.D option influences them to shop online. About 34 % of e-shoppers had in the three months prior to the survey bought goods or services for private use three to five times and 32 % of e-shoppers had done so once or twice. Finally, the finding identified that the trust in the construct of perceived behavioural control and attitude had higher direct effect whereas utilitarian orientation, convenience, prices and wider selection, and income had higher indirect effect on the students’ online shopping intention. Over the last decade maximum business organizations are running with technological change. Try the new automatic translation by clicking on the blue icon “Translate” up in the right corner of the article! , multiple regression, and content validity according to previous documented studies aged 25-54 and for. 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