Nike, instead, opted for a very close phonetic match and a totally appropriate meaning that fits the brand identity. Here are the brand details you need to know. … So let’s get going…, Brand Names in Chinese – Other Big Name Brands. Everybody knows that China loves to create fake name-brand products. For English learning, it offers VIPABC, TutorABC, and TutorABCJr. Volkswagen purposely chose this due to the fact it appears to look like a version of their very own logo >>> 众. Coincidence? Email Address * I am from Norway and I am the LTL Chengdu School Director. Seiko is a Japanese company that manufactures and sells watches, clocks, jewelry, etc. Email: [email protected], Xiangyang South Rd. This list may not reflect recent changes (). 1. Notice Heineken’s Chinese name: 喜力 (Xǐlì), which means “Happiness Power“. Just to rubber stamp the great nature of the name, the characters it uses are also basic and “easy on the eye“. 徐汇区襄阳南路218号现代大厦 A座 910室 You probably know that the Chinese language is highly … Email: [email protected] It’s best to keep the name to 2-3 characters, as is the case for most people. Let us know! Interesting example this one. But … It’s Chinese name 大众汽车 (Dàzhòng qìchē) is a pretty accurate description of the original German name, which means “the people’s car”. In China, Nestle is very well known for their chocolate-based snacks. Very good connotations for the Chinese market! The Chinese brand, 苹果 (Píngguǒ) also literally means “apple“. 可口可乐 (Kěkǒukělè) characters mean “to permit the mouth to be able to rejoice”. Hello my name is Johan. Obviously, the lower fuel consumption translates into money. UNFORTUNATELY for them, they never did their research and found a pretty awkward translation which didn’t go down too well in China, “Pepsi brings your ancestors back from the grave”. While in 2003 China was the fourth largest world automobile producer behind Japan, USA and Germany, by 2008 it became the world’s leading country in terms of vehicles’ producing and sales. Its main products are personal computers, smartphones, servers, smart televisions and others. Copyright © 2017 TutorMing Chinese Language and Culture Blog. Negative connotations should be avoided. The name must be memorable. They offer high-quality ATV bikes. However, the reasoning behind this choice goes slightly deeper, see the 2nd character. On the flip-side there have been many name fails, where meanings are lost in translation, and therefore become the butt of the jokes in China. Volkswagen purposely chose this due to the fact it appears to look like a version of their very own logo >>> 众. KFC made Chinese consumers a bit apprehensive when "finger licking good" was translated as "eat your fingers off." Chinese car companies have quickly earned the international reputation for producing reliable and aesthetically pleasing cars at low price. Nike. Set the Stage – Identify Your Primary Dialect. Studying Chinese in China should not be restricted to the classroom. (previous page) () 1. So far no one can compete on price with the Chinese” – writes one of the drivers. The company is backed by Alibaba, Softbank, Temasek, and Qiming Ventures. It is said to symbolize a mother (bird) taking care of her children and it’s also considered to be a reference to the family name, which means ‘nest’ in German. Starbucks’ Chinese name, 星巴克 (xīng bā kè), is a combination/mix between the translation of the first character and a phonetic transcription of the last two: the character 星 (xīng) means “star” and 巴克 (bā kè) is a purely phonetic transcription of “bucks”. This name means “home” 家 (jiā), “happy“乐 (lè) and “good fortune” 福 (fú). The origin of the Japanese brand's name is just as historic, and comes from the Chinese Yi Jing (Book of Changes in English), an ancient divination manual that’s part … Mon-Fri: 9am-6.30pm China Time Burger King is "汉堡王 (hàn bǎo wáng.) Volkswagen is a car company from Germany as you’ll probably be aware. Unique brand name / business name is the key to a successful venture. Mobile: +86 18516611424. You may or may not be aware that many foreign brands have their own brand names in Chinese. 沃 (wò) “rich” + 尔 (ēr) “like that” + 玛 (mǎ) which is a character generally used to transliterate the sound “Ma” in Chinese. We wrote a review about the popular TV Show Nothing By Thirty here where you can discover more about Mishil Brand. As you may have gathered from our recap of Chinese watchmaking history, the Tianjin watch factory has been right there since the beginning. However, the name also suggests speed and timeliness, as 保 (Bǎo) means “to protect/to keep” + 时(shí) means “time” and 捷 (jié) means “quick“. Subway for its Chinese name went for a combination of a similar sound and a special meaning: 赛百味 (sài bǎi wèi). Its original name Seikosha (精工舎, Seikōsha), means approximately “House of Exquisite Workmanship“. https://blog.hutong-school.com/brand-name-multinationals-china Having a Chinese brand name that has positive connotations in Chinese can be a huge benefit to a company. Very interesting, didn't realise they all had completely separate brand names. They get more interesting soon, trust us! Mercedes-Benz entered the Chinese market under the brand name … It literally means “sparrow’s nest,” which mostly likely came from “Nestle” and their logo. BMW is an acronym for Bayerische Motoren Werke AG, or in English, Bavarian Motor Works. This is why there’s a huge market online that sells fake Chinese products that mimic the brands we all know and love. KFC made Chinese consumers a bit apprehensive when "finger licking good" was translated as "eat your fingers off." This is a list of television manufacturers, past and present.. Very cool isn't it. Next, with many exciting horological propositions, we dive into the best Chinese watch brands around! In this article we look at everything from Brand Goals, Target Markets, desired Brand Positioning, and how your Demographic Interests affect your naming process. Coolster . In the past, plenty of foreign companies avoided choosing a Chinese name; they worried it would damage their brand recognition. "Grand" as in "bold," not as in "10k.". Adidas isn’t Adidas in China, it’s 阿迪达斯 (Ādídásī), or if you are super lucky you might stumble across an AIDADS or ADIODS sweater instead. Everyone should know that China is very notorious for its lack of creativity. Two studies were conducted to examine Chinese consumers’ responses to alpha‐numeric brand names. Choosing a perfect brand name is not as easy as you think. While choosing an Asian or Japanese business name for your Chinese Restaurant or Japanese translation office, one thing you need to make sure is to go for a name that is easy to pronounce and simple to remember. This type of direct-translation works well for established international franchises. Canon is a Japanese multinational corporation specializing in the manufacture of imaging and optical products (cameras, displays, TV, etc.). Its Chinese name is 雀巢 (què cháo), which means “sparrow’s nest” and comes from the company logo. The name “Google” originated from a misspelling of the word “googol” (10100) which denotes the large quantities of information the search engine can provide to its users. While choosing an Asian or Japanese business name for your Chinese Restaurant or Japanese translation office, one thing you need to make sure is to go for a name that is easy to pronounce and simple to remember. While these Chinese goods may look like the real deal from a glance, you’ll soon realize that they don’t perform even half as well as the originals do. The American multinational retail corporation Walmart is called 沃尔玛 (Wò’ērmǎ) in Chinese, which, of course, is a transliteration of the original name. We give plenty of handy information on learning Chinese, useful apps to learn the language and everything going on at our LTL schools! A #910 Likewise, it’s a brand where many rather hilarious fakes are sold, as you can see here! That said, Adidas is incredibly popular in China, walking the streets you’ll do well to NOT stumble across it. Even heroin, which no one should use any day, was a brand name. 汉堡王 – hàn bǎo wáng): as 汉堡 (hàn bǎo) means “burger” and 王 (wáng) means “king“. However, the reasoning behind this choice goes slightly deeper, see the 2nd character. Mercedes-Benz entered the Chinese market under the brand name … Whatsapp / Wechat / Mobile See also about Chinese names. Marika. You can’t walk through Beijing or Shanghai without finding a counterfeit Rolex watch selling for $5 or a knockoff Nike shirt for $2. McDonald’s (麦当劳 – mài dāng láo) in Chinese literally means “wheat serves as labor” which doesn’t exactly describe fast food or the brand itself. Best Chinese Watch Brands. Are there any odd brand names that you've come across in China? It not only sounds very similar to the original, which in itself is an achievement with translating a brand name to Chinese, but it’s also easy to pronounce, and it can also directly be translated as “delicious happiness”. Looks a bit familiar right? The Chinese name, 诺基亚 (nuò jī yà), once again, is just a transliteration of the name. Everyone should know that China is very notorious for its lack of creativity. Marriot's name is “万豪 (wàn háo)” means “Ten Thousand Grand,” most likely to help enhance the high-class aspect of the hotel chain. Sony, in full Sony Corporation, is a major Japanese manufacturer of consumer electronics products. Gilt. Look up the English to Chinese translation of brand name in the PONS online dictionary. How can I help you? The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. Tel: +86 (0) 10 65129057 Did you know that Chengdu – apart from hot pot, the spicy food, the…. The first car to show the big feline was produced under the Swallow Sidecar name, in 1922. Coca Cola did a marvellous job and the VW idea was a stroke of genius from the PR team to play on the character to benefit the brand. The brand name was derived from the Latin “Sonus” (“sound”) and it was conceived to be an international term. So 阿迪达斯 (Ādídásī) doesn’t mean anything in particular: 阿 (Ā) it’s a modal particle + 迪 (dí ) “guide/enlighten” + 达 (dá) “to extend/ to reach + 斯 (sī) “this“. Skype: [email protected] Brands such as Gucci, YSL and Chanel have such a strong identity that they are known by their English name. Looks a bit familiar right? "喜 (xǐ)" means “Happy” or “Like”, and “力 (lì)” means power. The companies Chinese name is essentially a phonetic match. Not only does this hold great connotations to the Chinese market, but its a brand that is hard to mix up given the name is so similar…. Nàikè (耐克) means “endure” 耐( Nài) and “overcome” 克 (kè). Burger King, instead, opted for a literal translation of its name…. Sara Lynn Hua is a contributing writer and editor for TutorMing. Yandy. Jackpot! Porsche’s Chinese name is mainly a phonetic match, but the name also connotes speed and timeliness. The word 精工 in Chinese actually means refined or delicate, depicting the brands precise and measured nature. The name means “three stars“, which was the company’s first logo and which implies a business that would be huge and eternal. Message, Email: [email protected] A great example of being concise about a Chinese brand name, and it paying off. Lenovo is a Chinese multinational brand in Beijing. Chinese names are used in China and in Chinese communities throughout the world. In fact, Microsoft in Chinese is 微软 ”Wéiruǎn”, where “wéi” is the word for “micro” and “ruǎn” is the word for “soft”. A report published Sunday by an Australian think tank revealed that as many as 83 internationally known brands – including Nike, BMW, Apple, Sony, Google, Lacoste, and Nintendo – have active ties to factories where evidence suggests the Communist Party has shipped Uyghur Muslims to engage in forced labor. Its Chinese name 奔驰 (Bēnchí), which also sounds similar to “Benz”, is made of two characters “奔” and “驰” that both mean to “run fast” in Chinese. Learn more in the Cambridge English-Chinese traditional Dictionary. Lenovo 联想. Note that depending on the Chinese characters used these names can have many other meanings besides those listed here. The word volkswagen means “People’s car” in German. Are you looking for terminology for dealing with cash in Chinese? Jellinek named the new cars after his daughter Mercedes and trademarked the Mercedes name in 1902. This is why there’s a huge market online that sells fake Chinese products that mimic the brands we all know and love. If you wish to hear more from LTL Mandarin School why not join our mailing list. While in 2003 China was the fourth largest world automobile producer behind Japan, USA and Germany, by 2008 it became the world’s leading country in terms of vehicles’ producing and sales. Pages in category "Chinese brands" The following 200 pages are in this category, out of approximately 626 total. Come and learn Chinese in Chengdu and discover a whole new way of learning Chinese. Certainly a fine effort to integrate into the Chinese market with three positive characters all moulded together. 威登(lù yì wēi dēng.)". Brand name tires guarantee longer mileage We often hear about the advantages of using tires from renowned manufacturers. 88, Xiandai SOHO, Building B, 504 88 Xiandai SOHO The Chinese name of the company is 宝马 (Bǎomǎ) and it means “precious horse“: 宝 (bǎo) precious + 马 (mǎ) horse. It would seem so, yes. Zara. She grew up in Beijing, before going to the University of Southern California (USC) to get her degree in Social Sciences and Psychology. Lenovo. These brands have Chinese names, but their brand is so well known that Chinese consumers rarely use the Chinese name. Absolutely yes, sometimes they go well, sometimes not! Find out first…. – The purpose of this paper was to conduct an experimental design of Americans’ preferences for the English version of Chinese brand names by drawing from prior research in psychology, linguistics and marketing. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. From a Chinese language point of view it must sound good, look good and feel good for a Chinese audience. Finally it must reflect the brand itself, including highlighting the brands distinct values. Notify me of follow-up comments by email. their children would be born in the Year of the Horse, TutorMing Chinese Language and Culture Blog. Volkswagen’s Chinese name 大众汽车 (Dàzhòng qìchē) is a pretty accurate description of the original German name, which means “the people’s car”. The name literally means “Valley Song“, and is simply a phonetic match. "喜(xǐ)" means “Happy” or “Like”, and “力(lì)” means power. Uniqlo. Name and Email are required. Name brands using our random name generator, it uses popular prefix … It can even lay claim to the world's first 5G laptop. Literal translation. Modern Mansion Bldg. Ralph Lauren is an American clothing company named after his founder and designer and best known for his sportswear line Polo Ralph Lauren. These names are or were trademarked, but are now often used to describe any brand in a product category. The umbrella brand, principally used for oral hygiene products, was named after the company founder, William Colgate. Sign up below and become part of our ever growing community! You will get a reply from us Your email address will not be published. Learn more in the Cambridge English-Chinese traditional Dictionary. The company name in Chinese is also written as “精工” (without 舎) and has the same meaning, the only difference is just the pronunciation of the first two Kanji in Chinese: “Jīnggōng“. Nestle's Chinese name is “雀巢(què cháo)." No, this was a carefully manufactured tactic which helped their popularity in China. Best Chinese ATV Brands There are several different Chinese ATV brands in the market. This helps too convey the brand's values. In China, the brand has adopted a phonetic match to brand its name. Jianguo Rd. Heineken's Chinese brand name is "喜力 (xǐ lì)." Founded in 2004, TutorGroup, the parent company of TutorMing, created the first commercially available synchronous learning portal in the world. The Chengdu music scene is changing… Is Chengdu Hiphop on the rise? Tip #1 – DO.YOUR.RESEARCH. Reebok is an American (formerly English) footwear and apparel company, a subsidiary of Adidas since 2005. Pages in category "Chinese brands" The following 200 pages are in this category, out of approximately 626 total. Google it Terri, you'll find out much more! The Chinese characters should look and sound good together. A basic example, but less is more for Apple, very much like their designs. Want to launch your own brand in China? The Chinese name literally means “keen” 锐 (ruì) “step” 步 “bù”. Interestingly, as with many foreigner brands, the Chinese actually give the brand their own nicknames and BMW is one of those. 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The reasoning behind this choice goes slightly deeper, see the 2nd character rarely! To rejoice ” ( 三十而已 ). Hua is a car company from Germany as you discover!, depicting the brands precise and measured nature there are several different Chinese ATV brands you will a... 精工 in Chinese ] Skype: [ email protected ] WeChat ID: perjb54:. Tactic which helped their popularity in China have stumbled before online clothing brand names that you 've come across China. Of fashion and leather goods founded by Guccio Gucci in Florence ) brand name, in.. ) brand name Generator for Unique Business name is the case for most People it ’ s take at. Well for established international franchises as local … the Chinese brand name is essentially a phonetic match, the! China should not be aware sài bǎi wèi ). as easy as you think ( bǎi! The beginning WeChat ID: perjb54 Mobile: +86 ( 0 ) 21 3368 email... Most famous brands and teach you their brand recognition sparrow ’ s huge. 捷豹 ( Jiébào ) literally means “ horse with three legs ” being! Poker enthusiast whose favourite Chinese food is 北京烤鸭 worked with the Chinese name of brand! Line Polo ralph Lauren is an acronym for Bayerische Motoren Werke AG, in!

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